Blackcurrant Tango 'St George'

This delightfully over-the-top spot for Blackcurrant Tango starts in corporate video-style, with Tango's "spokesman" Ray Gardner reading out a letter from a disgruntled French exchange student named Sebastien. Fired up, Gardner leaves the office, followed by a retinue of Tango employees. As he walks, he strips off to reveal a pair of purple boxing shorts, and ends up in a boxing ring at the edge of the White Cliffs of Dover, with Harrier jets hovering overhead. To a cheering crowd, Gardner maniacally offers to take on France, Europe and the rest of the world.
The ad appears to be shot in one take, although it was actually done in three. It picked up a number of awards in 1997, notably a Cannes gold Lion and a silver Pencil from D&AD.

Agency HHCL & Partners
Date 1996 Writer Chas Bayfield
Art director Jim Bolton
Director Colin Gregg
Production company
Eclipse.